So I un-cork my new deodorant, and as my bleary eyes looked down at it, I was surprised by the words “Take the risk” carved out on the top of the product. Surely a surprising message for deodorant. What risk am I taking by using this product? Is it not an effective anti-perspirant? Will it cause my pits to burst into flames? What’s the risk here?

In reality, it’s just some marketing schmuck somewhere trying to make his product ‘edgy’ and ‘extreme’, but I have to say the results are amusing. However, if you see me running around and my armpits are on fire, just know I took the risk.

I’m edgy like that.

4 Responses to “Silly silly marketing”

  1. winsor Says:

    did you check the ingredients for asbestos?

  2. scohen Says:

    If it had asbestos, it would protect me from the fire, which would make it less extreme. It probably has napalm, which is way more extreme.

  3. mom Says:

    certainly got your attention (not to mention your goat) so early in the morning. that schmuck probably got a good buck for thinking of the gimmick. the simplist inventions are often the best
    (remember the book!)

  4. scohen Says:

    but I already *bought* the product. It’s not like I’m going to buy more now.

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